Fresh Intelligence Privacy Policy

Fresh Intelligence Research Corp. Privacy Policy

Effective: March 10, 2011

1. Overview

Fresh Intelligence Research Corp. recognizes the importance of privacy and the sensitivity of personal information. We are committed to protecting all personal information we collect and hold. To ensure accountability, we have developed this policy consistent with the Personal Information Protection and Electronic Documents Act (Canada) and we also adhere to the Standards and Rules of Practice of the Marketing Research and Intelligence Association.

We may periodically update this policy, and we agree to notify you regarding any significant changes by sending a notice to your primary email address, or by placing a prominent notice on our website.

2. How we Collect and Use Personal Information

Fresh Intelligence Research Corp. provides market research services to a wide range of clients. In doing so, we conduct quantitative and qualitative market and social research. Fresh Intelligence collects Personal Information which is provided to it by clients and suppliers of direct market research services and from individuals through recognized market research techniques including surveys, focus groups and consumer studies. "Personal information" refers to personally identifiable information such as names, addresses, telephone numbers, demographic data (age, education, income) and consumer preferences.

We collect only Personal Information that our clients voluntarily provide to us. Participation in quantitative or qualitative market and social research carried out by or for Fresh Intelligence Research Corp. is always voluntary.

We use Personal Information to provide market research services to our clients. We analyze Personal Information in order to assist our clients to better market their products and services. Our use of Personal Information is limited to the openly stated market research purpose for which the Personal Information has been collected. Unless you specifically authorize us to release your Personal Information we will not sell, lease or trade your Personal Information to other third parties.

3. Disclosure of Personal Information

Fresh Intelligence Research Corp. may disclose your Personal Information to third parties under certain circumstances, including if:

1. the disclosure is required or authorized by law (for example, if a court issues a subpoena);
2. we have obtained your prior consent to the disclosure; or
3. the third party is acting on our behalf as our agents, suppliers or service providers, and are contracted to only use your Personal Information for a specific purpose (for example, to provide direct market research services pursuant to the Standards and Rules of Practice of the Marketing Research and Intelligence Association, or to provide administrative services such as computer back-up or archival file storage services).

Agents or service providers of Fresh Intelligence Research Corp. who are given access to your Personal Information will be required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for Fresh Intelligence Research Corp. Aggregate and anonymous data that does not contain any identifiable Personal Information may be disclosed to clients and third parties.

4. Non-Personal Information Collected and How it is Used

On our website, like most other commercial websites, we may monitor traffic patterns, site usage and related site information in order to optimize our online services. We may disclose aggregated statistical information to third parties, but these statistics do not include any identifiable Personal Information.

5. Accuracy

Fresh Intelligence Research Corp. makes reasonable efforts to ensure that your Personal Information is accurate, complete and up-to-date. However, please inform us of any changes of name, address or other information. In the event you have questions about the accuracy of factual information we have collected about you, you will have access to that information in order to verify and update it.

6. Our Commitment to Data Security

Fresh Intelligence Research Corp. takes all reasonable precautions to ensure that your Personal Information is kept safe from loss, unauthorized access, use, modification or disclosure. Among the steps taken to protect your information are:

1. premises security (including locked filing cabinets and record rooms);
2. restricted file access to Personal Information;
3. c) deploying technological safeguards including security/encryption software and firewalls to prevent hacking or unauthorized computer access; and
4. internal passwords and security policies.

7. Access

If you would like to contact us to request a copy of the Personal Information that Fresh Intelligence Research Corp. has collected about you, or to have inaccuracies or omissions in this information corrected via the Internet, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it

8. Links

Our website contains links to other websites operated by third parties. Fresh Intelligence Research Corp. is not responsible for the privacy practices or policies of such third party websites, and this Privacy Policy does not apply to those web sites.

9. Questions or Concerns

If you have any questions or concerns about the Personal Information about you held by Fresh Intelligence Research Corp. or about our compliance with our Privacy Policy, please contact our Privacy Compliance Officer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by mail at: 340 King Street East, Suite 500, Toronto, Ontario, M5A 1K8, Canada.

We have procedures in place to receive and respond to complaints or inquiries about our handling of Personal Information. Our staff will describe the complaint procedures to anyone who makes inquiries or wishes to make a complaint.

If you are not satisfied with the response from our Privacy Compliance Officer after making a complaint, you may have recourse to additional remedies under applicable privacy legislation. For further information, please contact the federal Privacy Commissioner or your provincial Privacy Commissioner, as applicable.