Proprietary panels are a great solution for conducting CPG (consumer packaged goods) surveys whilst allowing for an easily controlled and manageable approach for testing: products and concepts, brand comparisons, loyalty program design, attitude and usage, advertising effectiveness and much more. Online digital panels are highly effective and a great way to survey your industry/market.
With FreshPanelsTM, Identifying the quality of your panel is easy by profiling against hundreds of data points. You can survey to the exact group of respondents and target a national representation of your country's demographics and have results in less than 24 hours. Fresh Intelligence’s team of panel managers are experts in the industry at designing, building and maintaining your panel’s health and integrity.
When it comes to the technical aspect of your panel, Fresh Intelligence will work with you to identify an approach to build a panel that will fit within your needs. Do you require an unbranded general population panel of surveyors? Possibly a branded panel of loyal users? How about a mix of both? We will help you identify your requirements and assist you in building depth into your panel.
Some businesses may believe it is better to evaluate their own options into hosting their own survey platform and panel. So, here are a few key considerations before attempting to manage your own online digital survey needs:
- Can your company take on the task of designing its own surveys and asking the right questions?
- Hosting survey software typically requires an ASP environment (ASP is a web application framework allowing programmers to build dynamic web related sites, applications and services).
- Programming on a light survey web model typically delivers limited capabilities for the price.
- Will your company be able to handle the technical aspect of survey management including scripting, quotas, redirects and recording ID’s?
- Will your company be able to properly analyse complex post survey results including the highly statistical nature of survey design? This includes properly collecting, analysing, interpreting/explaining and presenting the data captured?
Picking the right company can be a difficult task. Let Fresh Intelligence take away the stress associated with conducting highly complex, digital quantitative market research surveys. Allowing Fresh Intelligence to host your digital surveys allows you to focus on being cost effective while maximising ROI, capitalizing on brand or product awareness, and market penetration during the current global economic recession. During this time most businesses and industries worldwide need to really focus on actionable strategies. Owning your own panel delivers a cost effective approach to conducting online research. The cost in conducting an online digital survey is not in the design of the survey; it is in the incidence rate. Incidence rate is basically a cost per completed survey response based on the percentage of respondents who qualified for the study plus incentive. Owning your own panel drastically reduces the cost per complete because you are no longer reaching to 3rd party panel providers to poach their panellists.
FreshPanelsTM combined with Fresh Insights - is your full package survey solution. To learn more, please contact Fresh Intelligence today!