Web-based market research is extremely powerful; however, research companies which conduct national and global web-based research face a tremendous challenge in ensuring the integrity of the research and results.  At Fresh Intelligence Research Corp. quality assurance is executed in a three tier system.  As well, Fresh Intelligence has numerous technologies and processes which ensure the reliability of the data are accurate and trustworthy.  Our desire to strive for continual innovation have resulted in us introducing yet more sophisticated methods to not only control the reliability of the data we collect but also the security of our clients’  valuable intellectual property. This is achieved using a technology called Digital Rights Management or DRM.

DRM can be defined as: “a system for protecting the copyrights of data circulated via the Internet or other digital media by enabling secure distribution and/or disabling illegal distribution of the data.”

A lot of time, effort and money are put into designing, writing, composing and developing brands, products, packaging and all manner of other intellectual property.  Much of this is now shared, advertised and sold online but in many cases businesses wish to manage where, how and when this is done.  Apple, Microsoft and Adobe and other similar companies have broader and bigger plans to manage their online investments via the power of DRM.  For example, Apple limits how many home computers music can be share with (“Home Sharing”), some EBooks can only be read on a limited number of specific eBooks devices and some software is encoded to only work when connected to the software company’s server (to mention a few).

Now with web-based market research, often studies are conducted testing concepts, prototypes and ideas, with the general population. Often these ideas have only a non-disclosure agreement (NDA) attached to them which are not an ideal method for preventing the theft or disclosure of confidential product and brand concepts.  Until now, the only way of preventing downloading or screen capturing is to hold a study in a controlled environment.  This method is expensive and limits the ability to penetrate a national demographic representation as easily and timely as a web-based survey can guarantee.

Fresh Intelligence has worked hard to provide its clients with a viable solution to copy protecting their ideas within the web-based environment thereby providing the best of both worlds.  Fresh intelligence’s method of protecting client ideas is via a highly sophisticated technology which prevents print screen, right clicking and screen recording software that is currently available on personal computers.  Combined with a strong programming team of IT specialists, we are able to prevent the digital theft of sensitive information in a non-controlled environment on personal computers.  This system is integrated into our survey platform and works with text, images and multimedia.

To learn more contact Jonathon Ware at the following address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it