In the ever evolving world the only constant is change.  With time moving at the speed of light there are diverse movements in technology.

What you see in stores on the technology front was developed 5 years ago, and on the digital front, the web for instance; it has gone from Web 1.0 to Web 2.0 to now Web 3.0 and HTML5.  We are learning that people do not just want to browse the web, they want to do things on the web.  People have a need for interactivity and are looking for small programs that perform certain tasks just for them (known also as Apps).

What we will find is Web 3.0 will bring about much more than just social networking.  It will be about semantic web - personalization and intelligence.  We all look for the simple solution, the answer that is the best answer, which is provided quickly and efficiently – little effort.

Will the change in online interactivity affect the direction of current online digital research?  It will, immensely. Interactivity will generate stronger engagement and attitude towards digital surveys.  As researchers and developers work together, we will be able to test new methods to acquire more insightful data and acquire deeper and hidden behaviours within the subconscious through simulation – via digital interactivity.

Watch this blog as I scour this technological world which constantly plays a huge part in our lives.  As nothing is ever constant, so prepare yourself, for change.