Brussels, Belgium February 2011. Corrine Sandler, CEO of Fresh Intelligence to present Research 3.0.

According to Sandler:

"Emotions are a complex and sophisticated form of information; this form of reasoning has been known as emotional intelligence. While there are many approaches to emotional intelligence, it has not been an easy metric to measure."

Fresh Intelligence has developed an EmIntelligence™ model that taps into the unconscious mind of the shopper.

Empowered by these insights, a client and agency can create ideas and communication strategies to build a deeper emotional connection with shoppers and turn path-to-purchase into path to long lasting relationship.

It's truly revolutionary and was unveiled in Brussels in February 2011.

Esomar 2011