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ESOMAR Best of - Canada 2011

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Case Studies

Andrew Peller Case Study 2011

Andrew Peller wanted to conduct a comprehensive Consumer Decision Tree analysis to understand how consumers...
Coty Case Study 2011

Coty Canada is seeking new and relevant consumer insights into the Canadian Fragrance marketplace...
Danone Case Study 2011

Danone had been unable to mine deep insights and find new whitespace within the yogurt category...
Post Foods Case Study 2011

Post Foods wants to conduct research that will give them a deeper understanding of their core consumers and how they shop the $1.06 Billion Cereal category in Canada...
SunChips Case Study 2011

After the successful media campaign around the launch of a new compostable bag, which created some “serious noise”, FritoLay Canada’s SunChips brand had strong sales growth...

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Esomar in Brussels

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Fresh News 2011

Oct 2011

VISIT Fresh Intelligence at the Shopper Marketing EXPO at booth 130 in Chicago

http://www.shoppermarketexpo.com/attendees/

DFI™ (Digital Fresh Intelligence)

Digital Fresh Intelligence

Current digital measurement is challenged by serious methodological limitations undermining the industry as a whole. The growth in online advertising spend requires sound measurement and reliable methodologies to prove effectiveness. And DFI™ does that.

Ask yourself...does your digital campaign truly engage?

DFI™ is a new generation intelligent analysis of your digital campaign effectiveness in market that measures and optimizes reach and branded retention, demonstrates value and ROI, and measures emotional response and all brand benefits: awareness, interest, perception and equity.

Tailored to specific needs of each campaign: Flexible real time benchmarking for estimating the desired impact on the brand no matter what the business objective is.

Plus a DFI™ reach simulator allows you to calculate reach of the campaign that consists of various web-sites.

Glocalization Score

ASIA 2011: Fresh Intelligence breaks through with a model worth talking about

Multicultural targeting is every global brand’s dream. The market research firm Fresh Intelligence has developed a “Glocalization Score” to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to identify leading country specific and brand-specific values. The “Glocalization Score” model was developed to measure the correlation of brand values to country values.

Strong significant correlation between Glocalization Score and Brand Strength illustrated that a brands’ glocalization is critical for success, and glocalization efforts can be easily measured by research professionals.

Presented by Olga Churkina at the ESOMAR Asia Pacific Conference in Melbourne, Australia. Olga is the Director of Research and heads up a brilliant team of analysts at Fresh Intelligence.

Esomar 2011

Groundbreaking Shopper Insight Model

Brussels, Belgium February 2011. Corrine Sandler, CEO of Fresh Intelligence to present Research 3.0.

According to Sandler:

"Emotions are a complex and sophisticated form of information; this form of reasoning has been known as emotional intelligence. While there are many approaches to emotional intelligence, it has not been an easy metric to measure."